As of 2020-21, 58 percent of those buying dry cat food also purchase cat wet food

 

Cat Wet Food
Cat Wet Food 

Since 2006, Packaged Facts has kept track of usage data for both wet and dry cat and dog food. The percentage of households with dogs that use wet dog food increased from 34.3 percent in 2006–2007 to 38.4 percent in the years 2020–21. From 37% in 2006–07 to 44% in 2020–21, the proportion of dog owners feeding both types of dog food has increased even more. Note that 94 percent of dog-owning households continue to feed dry dog food; this percentage has been stable since 2006–07, as has the one for dog biscuits/treats, which is currently around 77 percent.

Dry cat food consumption for cats is also very high and relatively stable, at 93%, but cat wet food consumption has increased from 49% in 2006–07 to 59% in 2020–21. According to the Packaged Facts report, "58 percent of dry cat food purchasers also buy wet cat food as of 2020-21, up from 50 percent in 2006-07, reflecting the growing popularity of cat wet food."

Treats are another area that has seen significant growth for cats, going from 39 percent in 2006–2007 to 60 percent in 2020–21, which Packaged Facts attributes in part to trends in pet pampering before and after the COVID–19 pandemic. In addition, it appears that pet food companies are paying more attention to product development for cats as they recognise the growth potential in a previously underserved market.

Additionally, premiumization is crucial. According to Packaged Facts, "cat food sales will increasingly benefit from the premiumization trend, edging up slightly in share of pet food sales.

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