India Gin Industry Is Expected To See A Growth Spurt, Owing To Increasing Disposable Income And Changing Demographics

Gin is a distilled alcoholic beverage that gets its flavor from juniper berries. The only thing that makes gin is the Juniper flavour. It can also contain various other botanicals, such as coriander, licorice, cassia bark, and vanilla. However, gin has to have juniper in its composition to be gin. In India there are several options of gin. Gin made by Sepoy & Co can be found in Goa or the Bengal Bay. India Gin is also available in other parts of India, such as Delhi and Andhra Pradesh. This Indian gin is easy to customize, which makes it appealing to a wide range of consumers.

According to the "Coherent Market Insights" Global Industry Insights, Trends, Outlook, and Opportunity Analysis of India Gin Market.


India Gin Market
India Gin Market


In Terai, a dry style of Indian gin, the spirit is blended with 11 botanicals. This gin is produced from rice grain, and the juniper used in Terai is harvested from the Pumori region near Mount Everest. It also features a unique mix of 12 botanicals, including lemon peel and orange peel. Tickle is a dry gin made from Himalayan juniper berries. The drink is infused with coriander seeds and mango. The fusion of local and imported ingredients has brought a new level of sophistication to the India gin industry. In the Himalayas, juniper is known as hapusa, and this homegrown juniper is used to create this Indian gin. Virmani and Singh began their search for the right kind of juniper. They came across Himalayan juniper in a small stall in Delhi. The resulting gin is described as "wild and earthy."

The gin's popularity in India is due in part to increasing disposable income and changing demographics. As more people become aware of the benefits of drinking gin, the product has experienced a growth spurt.

TERAI is another gin that is unique to the country. The gin is a London dry style gin made by Globus Spirits in Rajasthan and was launched last year during the pandemic. The terai region of the Himalayas has a rich history of plants, which is the inspiration for the gin's name. The company behind the terai gin is also responsible for making the TERAI liqueur. Recently in June 2021, India-based gin manufacturer, Stranger and Sons partnered with UK brand Sip and Savour and launched its Indian-spirited gin in the U.K.

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